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Tips for Working with an Email Marketing Consultant

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ladykiller

ladykiller
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An email marketing consultant can help with your email campaigns in different areas.

Here’s six ways to direct the work of an email consultant. These ideas should help you to understand better how to get the most from your consultant.

Six Strategies for using an Email Marketing Consultant.

1. Get you started. You’ve got software to select and configure, email campaigns to plan, and email templates to design. Your email consultant can do the set up faster and you’ll be able to get to work much faster.

2. Review your current operation. If you’ve been doing email marketing for any period of time you will have some good email statistics which can help to guide your future campaigns. An expert can review how you’re using the software and your results to date and make recommendations for improvement.

3. Create good email copy. We think that good email campaigns have excellent copy. You could have all the technical parts right but find that your words just don’t have the impact that they could. Having a professional copywriter spruce up your copy could suddenly beef up your results.

4. Get you using autoresponders. Most companies we review aren’t using autoresponders in their email campaigns. An email consultant should be well versed in how to set them up and get you the most from this critical email tool.

5. Help you with advanced email strategy. You might not be using split tests, campaign tracking or list segmenting but these advanced strategies can often be the difference between a winning email strategy and one that doesn’t work. Get an email consultant to put these strategies to work on your campaigns.

6. Outsource the work. Finally, if you want to spend your time on running your business instead of tinkering with email, you can outsource your email marketing–to email marketing consultants like us! ZinMarketing basically will do the work. We set the strategy, design the campaigns, write the copy, test and send the emails, and report on the results.

Email marketing is our passion and we love being an email marketing consultant for companies in different industries.


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